The pizza effect. Sociology refers to the “pizza effect” when a local phenomenon is successful abroad before becoming successful in its country of origin, where it reaches popularity at a later stage.
The first reference to it in 1970 was made by anthropologist Agehananda Bharati, to explain how the success of yoga and oriental disciplines in the West contributed to them becoming popular in their homeland. According to Agehananda Bharati, the same happened with pizza, which became famous first in the USA and then in Italy.
Light pizza. A number of recipes, all supported by university research, attempting to reduce the number of calories of the pizza by 30% without altering its flavour, were presented At PizzaUp, the technical congress on pizza held in Padua in 2013.
Apparently, the secret is in the flour, made not from wheat, but from cereals and pulses, more balanced and healthier from a nutritional point of view. But fans of the real pizza won’t go for it and mostly choose highly digestible flour, such as kamut.
The first pizza via web. In 1994, a Pizza Hut restaurant in Santa Cruz, California, opened a website on which you could order pizzas online.